Tuesday, May 09, 2006

Super Bowl

By any measure, the Super Bowl is one of the most watched television programs of the year. The game tends to have high Nielsen television ratings which usually come in around a 40 rating and 60 share (i.e., on average, 40 percent of all U.S. households, and 60 percent of all homes tuned into television during the game). This means that on average, 80 to 90 million Americans are tuned into the Super Bowl at any given moment. It is also estimated that 130-140 million tune into some part of the game.

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